We've been working with von Trapp since 2016. In 2018, we were given the task of designing their packaging, an endeavor which has included the design of their "Core 5" standard beer cans, numerous seasonal beers, packaging for 12-packs, and even a little bit of advertising, as you see above. Those were designed to promote the new cans. The one on the right was never used, but it's still pretty cool.
These are the Core-5. The Kolsch-Style is the newest member of this crew. See that there is a rendered version of Mt. Mansfield printed in the background of the title. Appropriately, there is snow on this mountain, which overlooks the lodge and its vast property. A common pattern on the lower portion of the cans is derived from architectural elements on the property, as well as historical Austrian architecture.